Penang port to get a new image

PENANG Port Sdn Bhd (PPSB) is carrying out a rebranding exercise which will see it enhancing its facilities and services to clients while positioning its entire port operations under a new image.

Its managing director, Datuk Ahmad Ibnihajar said the entire rebranding process will not only involve the services the port is offering but also the image, delivery and the work structure of the organisation and its employees.

He said the changes are in order for PPSB to play a bigger role in driving the region’s logistics industry, in line with the government’s aspirations to make Penang the logistics hub for the Northern Corridor Economic Region (NCER).

When met by Bernama recently, he said that PPSB so far has identified several image solutions that were suited for the company to adopt for its rebranding exercise and hoped to finalise them by the first quarter of next year.

pix_middleA rebranding programme could then be carried out to give workers a fresh inspiration and encourage them to work harder and make Penang Port relevant to the region’s logistics industry.

“We also want to attract users in the northern region including Southern Thailand to use the Penang Port as a main hub for exporting halal products to the rest of the world,” Ahmad said.

He said PPSB was also working to attract bigger ships from the Middle East and India to use the Penang Port as their cargo delivery and loading centre in the future.

“To enable the bigger ships to call here, we need to deepen the Pulau Pinang Straits and this will need a huge amount of money,” he said.

Ahmad also said that people often had a wrong view of PPSB and thought of it as being only a provider of ferry services and used the services to measure the entire capability of the company.

“That is not accurate, as besides the ferry (services), we are also involved in cargo handling, landing of cruise ships and others. We recorded profit in all the other services except the ferry services,” he added. – Bernama


Related Posts Plugin for WordPress, Blogger...
Bookmark and Share

Subscribe to MAPA News & Updates

 Subscribe to MAPA via RSS

 Follow @MAPA on Twitter

Or, subscribe via email:

43rd ASEAN Ports Association Meeting

dsc_3394 IMG_6686 IMG_6918 IMG_6274 IMG_6518 IMG_6375 IMG_8825 IMG_9007 IMG_8682 IMG_9212 dsc_8174 dsc_8183





You’re visitor no.

free html visitor counters